In the United States and Canada, the GT86 was initially sold under Toyota's youth-oriented Scion brand, with its name derived from a description of the platform: Front-engine, Rear-wheel drive, Sport.[18] Scion used a simplified "pure price" sales model that eschewed traditional factory options in favor of fixed base-vehicle pricing and buyer customization via dealer-installed accessories;[83] hence, the FR-S was offered in a single standard trim, with exterior colours and the choice of transmission typically being the only factory options. However, Scion offered some limited-production special editions with added factory equipment and exclusive colours.

10 Series
As part of the 10th anniversary of the Scion marque, 2,500 units of "10 Series" FR-S models were released by Scion in June 2013 for the 2013 model year. They were painted in Silver Ignition and fitted with extra equipment, including HID headlights, automatic climate control, push button start, illuminated exterior badges plus shifter knob.